Diffuser launched in 2012 as a fashion brand for men and has quickly expanded to produce unisex designs for men and women. Masaki Hirose, who had been working in eyewear sales in Japan, joined with a team of creatives and their products saw instant success at fashion retailers and leading department stores in Tokyo for the balance of quality design and price that has given them immediate immediate appeal for the design-driven eyewear enthusiast.
The selection of designs by Diffuser includes soft fabric cases, leather cords, cords with silver engraved holders, novel ‘wearable’ eyewear cases and protective leather frame boxes. All the designs are made in Japan and make use of special high-quality materials with much variation including Italian leather, Japanese cow leather, suede, Japanese silk and metal parts in silver, brass or 18k/24k plating in precious metals such as rhodium.
Diffuser designs are original and come in a tasteful colour palette which includes natural tan, navy and black, with gold lettering – well suited to luxury eyewear and classically focused yet in line with contemporary trends.