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SO▲YA was born from the heart of the Italian designer Matteo Pontello.Matteo is a passionate and dedicated eyewear lover, his vision for SOYA is to create good to himself and to others.

SOYA is a word play: it means “So Yes”. “So Yes” is the vibe which is a reflection of the work of the creative team. Ahead of important decisions, listen to your intuition; this will guide you to the right journey. “So Yes” is the feeling you overcome when you are on the right track. The triangle centered between SO and YA symbolizes the connection that allows you to receive ideas and reflect it to the outside world.  “vertical connection” represents creativity, beauty and intuition, key elements of SOYA.


SO▲YA eyewear collection is entirely handmade in Italy with iconic design elements that is instantly recognizable: the temple characterized by the rivet in a triangle shape, the contrast of volumes and the combination of colors.

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