At the base of the brand's design process lies a deep-rooted conceptual analysis, as inspiration come from personal emotions, experiences, studies and perceived aesthetic impulses. The poignant art influence in the shape of the frames, color choices and texture material game.
Massada eyewear are sophisticated in their integrity. Their iconic look comes from their perceived simplicity. Pieces vary from acetate only trough combinations to metal only frames.
Every piece of eyewear is crafted with attention to detail, from design to execution. The sunglasses and optical glasses alike are handmade in Italy and Japan and the developement of one design can take up to 12-18 months.